IBM Watson Health and OrbitalRX to Launch Integrated Solution to Assist Hospital Pharmacy Providers in Managing Drug Shortages

Expanding AI Advertising Suite to Strengthen Brand, Publisher and Consumer Value Exchange in a Privacy-Forward Future NEW YORK, Oct. 5, 2020 /PRNewswire/ -- IBM (NYSE: IBM) today announced three new products to add to its growing suite of AI solutions for brand and publishers. The new capabilities are privacy-forward and designed to allow brands to reach consumers while considering user privacy. IBM intends to work with industry leaders, including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax to help scale the use of AI across the industry. The announcement was made this morning at Advertising Week's digital-first virtual event #AW2020. "While the advertising industry strives to re-emerge strong from the global economic and societal issues we faced this year, it's also deep in the throes of a major transformation with changes to mobile identity, certain elimination of third-party cookies, compliance and regulatory shifts and increased demand for trust and transparency," said Bob Lord, SVP, Cognitive Applications and Blockchain, IBM. He added: "We believe AI will be the 'backbone' of the new era as the industry prepares for the next generation of advertising. We're using AI to help solve problems across the advertising industry, just like IBM has in countless other industries like Healthcare, Financial Services and Retail. Our work will be a step forward in our evolution to meet the advertising industry's upheaval, and we are proud to help the advertising industry advance with the value of AI." The IBM Watson Advertising suite of solutions leverages AI to help clients make informed, data-based decisions. Expanding on recent additions to the suite, including Watson Advertising Accelerator, Watson Advertising Social Targeting with Influential and Watson Advertising Weather Targeting among others, the planned AI-enabled capabilities include: Extensions for IBM Watson Advertising Accelerator: Enhanced video and OTT capabilities available in the coming months that are expected to leverage Watson Machine Learning, to help enable marketers to pivot video advertising creative based on individual user reaction.  IBM Watson Advertising Attribution: Beta Solution available in the coming months that leverages Watson Machine Learning, which allows marketers to accurately quantify the efficacy of their advertising spend while understanding intent and performance drivers. IBM Watson Advertising Predictive Audiences: Solution leverages Watson Discovery, to help enable marketers to progress beyond 'look-alike' to 'do-alike' segments in a privacy-forward format to reach consumers that exhibit similar behaviors.    A New Ecosystem to Accelerate AI Adoption and in Advertising IBM plans to bring its toolset to industry leaders including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax to help make it accessible across the advertising ecosystem. The companies will have an opportunity to drive the next generation of IBM advertising technologies to help reinstate trust in the marketplace. IBM Watson can offer increased AI capabilities for businesses across language, automation and trust. The planned capabilities from IBM Watson Advertising will be designed to help infuse trust and transparency into the advertising ecosystem. IBM is negotiating definitive agreements with Xandr/AT&T and Magnite. "We're currently leveraging IBM's AI through The Weather Channel, an approach that helps us use data to create meaningful and respectful experiences with consumers in the moments they need us most," said Rand Harbert, Executive Vice President and Chief Agency, Sales & Marketing Officer, State Farm. "IBM has evolved from an advertising partner to an AI partner, enabling us to help our customers and prospective customers better prepare and respond during life events." "The advertising industry is undergoing rapid change and we're infusing AI into our platform to better equip independent publishers in a sea of walled gardens," said Tom Kershaw, CTO, Magnite. "We're proud to stand with IBM, a company rooted in advanced technology, to deliver on the promise of an open web and solve the mounting challenges facing independent publishers."  "Across WPP, we are committed to helping our clients navigate the disruptive trends that have been building for some time," said John Dunleavy, Global President, Eightbar. "We've seen firsthand the important role AI can play in mitigating bias and making data useful so that every constituent - brands, content owners and most importantly consumers - can have authentic, relevant and meaningful interactions." "The opportunities for AI are immense--and we're already seeing real value within the retail and consumer packaged goods (CPG) industry," said Arun Ramaswamy, Chief Technology Officer, Global Consumer Business, Nielsen. "AI algorithms have vast potential to reinvigorate the brand-consumer trust dynamic by leveraging mathematical techniques that remove biases in the data consumers provide before they lead to improper results and interpretations. And within an open, cloud-based ecosystem, having the right, robust, high-quality data fueling AI is paramount to better understand and predict purchasing habits, and thereby inform marketing and advertising efforts." "AI technologies are transforming organizations and freeing up employees to do higher-value work," said Victoria Petrock, Principal Analyst, Emerging Technology, Insider Intelligence. "For marketers and advertisers, AI is already disrupting core functions, including ad targeting, media buying, content creation and propensity modeling." "Data is the key to increasing engagement across platforms that deliver premium content," said Grant Ries, SVP of Marketplaces & Emerging Business at LiveRamp. "We're thrilled to connect our Marketplace with IBM AI to deliver actionable insights, at scale, across the ecosystem in order to help partners thrive in an undefined future. As the digital marketing industry evolves, it's more essential than ever to rely on trusted partners to preserve the integrity of the open web." "AI is no longer an emerging technology, it's here, now and the digital ecosystem must lean in to realize its full value beyond media buying and selling," said David Cohen, CEO, IAB. "I am thrilled to see IBM, with its deep roots in artificial intelligence, take on a leadership role to develop CTV and attribution solutions for the next generation marketplace." "It's in our DNA to empower our clients and partners with the tools to establish deep and trusted connections with consumers at scale," said Joe Zawadzki, founder and CEO, MediaMath. "As inveterate champions of the power of math and science in marketing, we are eager to usher in a new era of enterprise applications into our industry and are excited to expand our partnership with IBM to introduce their world-class capabilities to an open web that keenly needs them." "We're thrilled to help power IBM Watson Advertising with our Bidder-as-a-Service™ platform," said Ari Paparo, Co-Founder & CEO, Beeswax. "It's exciting to help IBM Watson unlock AI-driven, predictive dynamic creative for more relevant advertising that gets smarter over time." "As a company that has been integrating IBM Watson into our platform for over five years, our team at Influential has seen, firsthand, how crucial AI is in identifying the right influencers, targeting audiences, and delivering content at scale," said Ryan Detert, Chief Operating Officer, Influential. Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice and represent goals and objectives only.  About IBM Watson:Watson is IBM's AI technology for business, helping organizations to better predict and shape future outcomes, automate complex processes, and optimize employees' time. Watson has evolved from an IBM Research project, to experimentation, to a scaled set of products that run anywhere. With more than 30,000 client engagements, Watson is being applied by leading global brands across a variety of industries to transform how people work. To learn more, visit: https://www.ibm.com/watson. Contact:Megan Levinsonmegan.levinson@ibm.com SOURCE IBM

- Open platform leverages AI and automation to streamline threat management across hybrid cloud environments and disparate security tools- Industry-first ability to connect threat management, data security and identity within a single platform- New turnkey security services to address cybersecurity skills shortage and remote workforce ARMONK, N.Y., Oct. 14, 2020 /PRNewswire/ -- IBM (NYSE: IBM) Security today announced new and upcoming capabilities for Cloud Pak for Security, including a first of its kind data security solution that allows companies to detect, respond to and protect against threats to their most sensitive data across hybrid cloud environments. Designed to unify previously disconnected security technologies, IBM has expanded Cloud Pak for Security to include new data sources, integrations, and services that allow security operations teams to manage the full threat lifecycle from a single console. With these upcoming capabilities,1 Cloud Pak for Security will include access to six threat intelligence feeds, 25 pre-built connections to IBM and third-party data sources, and 165 case management integrations – which are connected through advanced AI to prioritize threats, and automation playbooks to streamline response actions for security teams. As cloud adoption and remote work have dispersed the traditional IT perimeter, security response teams can benefit from deeper insights into security across hybrid cloud environments. User behavior, identities and data security have traditionally been siloed from threat management. With the upcoming new capabilities, Cloud Pak for Security will become the first platform in the industry to connect data-level insights and user behavior analytics with threat detection, investigation and response. Today IBM is announcing capabilities to advance the Cloud Pak for Security even further, including: Coordinated Threat Response + Data Security: IBM has developed a new industry-first approach to provide security teams with visibility into data activity, compliance and risk, without needing to leave their primary response platform. The new built-in data security hub, scheduled for general availability in Q4, allows analysts to quickly gain context into where their sensitive data resides across hybrid cloud environments, as well as who has access to it, how it is used, and the best way to protect it. Bridging the disconnect between data security and threat management can reduce the timeline for responding to data breaches, which currently take more than six months to identify and contain on average for recently surveyed organizations.2 Access to Industry Leading Threat Intelligence: Cloud Pak for Security is expanding its collection of threat intelligence, helping clients detect early warning signs of active threat campaigns impacting companies around the world. In addition to IBM's X-Force Threat Intelligence Feed, the platform will provide pre-built integrations for five additional threat intelligence feeds from third-party sources, including AlienVault OTX, Cisco Threatgrid, MaxMind Geolocation, SANS Internet StormCenter and Virustotal scheduled for general availability in Q4, and additional threat feeds expected to be added in 2021. Dedicated Services and Support: IBM is launching new dedicated security services to help organizations modernize their security operations with Cloud Pak for Security, leveraging a holistic approach connecting products and services. With a wide range of flexible service options, IBM experts can help clients deploy and manage Cloud Pak for Security across any environment, including end-to-end threat management, managed security services, as well as strategy, consulting and integration support. "Complexity is the greatest challenge facing our industry, forcing resource-strapped security teams to manually connect the dots between disparate tools and sources of security data," said Justin Youngblood, Vice President, IBM Security. "Cloud Pak for Security is built on open, cloud native technologies from the ground up to connect any tool within the security ecosystem. With these updates, we will be the first in the industry to bring together external threat intelligence and threat management alongside data security and identity, helping organizations to modernize their security operations and create the foundation for a zero trust security strategy." Open Connections Across the Security EcosystemCloud Pak for Security leverages open technologies to create an interoperable foundation and deeper connections between the IBM and third-party tools. For instance, the platform uses STIX-Shifter, an open-source library that allows security analysts to search for threat indicators across all connected data sources with a single query. Additionally, Cloud Pak for Security is built on Red Hat OpenShift, providing an open, containerized foundation that can be easily deployed across on-premise, public and private cloud environments.   This open approach allows Cloud Pak for Security to be more than simply a collection of security capabilities, but rather a platform to fully integrate security processes across tools and clouds. The platform uses advanced AI, analytics and automation to streamline the full lifecycle of threat management – including native capabilities for Security Information and Event Monitoring (SIEM), Threat Intelligence, User Behavior Analytics, Data Security and Security Orchestration Automation and Response. These capabilities are delivered through a single, unified user interface that connects the entire threat management process via end-to-end workflows, from detection through response. Through IBM Security's participation in the Open Cybersecurity Alliance, the company will continue to work with the community to advance the development and adoption of open technologies to make security more interoperable. Unified Product and Services ApproachCloud Pak for Security's open framework makes it an ideal solution for collaboration between security teams and external service providers that augment companies' security skills and expertise. Cloud Pak for Security also supports multi-tenancy, enabling service providers to leverage a single instance of the platform to serve multiple companies and sub-organizations while keeping their data isolated. The extensive capabilities of Cloud Pak for Security can be supported by and integrated with IBM Security Services, with unified offerings that connect technologies and services. Clients can take advantage of X-Force Threat Management, an ongoing, end-to-end threat management service that uses a programmatic approach to help clients mature their overall threat management strategy over time. Companies can also leverage a wide variety of IBM Managed Security Services, using Cloud Pak for Security to facilitate real time collaboration and visibility between clients and service teams. Alternatively, companies can leverage IBM Security expert consultants to help them plan for, deploy and integrate the Cloud Pak for Security with their existing security investments. To learn more about IBM Cloud Pak for Security and stay up to date regarding its latest capabilities, visit the website here. You can also register for the webinar which will take place October 29, 2020 at 11:00 a.m. EDT.  About IBM SecurityIBM Security offers one of the most advanced and integrated portfolios of enterprise security products and services. The portfolio, supported by world-renowned IBM X-Force® research, enables organizations to effectively manage risk and defend against emerging threats. IBM operates one of the world's broadest security research, development and delivery organizations, monitors 70 billion security events per day in more than 130 countries, and has been granted more than 10,000 security patents worldwide. For more information, please check www.ibm.com/security, follow @IBMSecurity on Twitter or visit the IBM Security Intelligence blog. Disclaimer: Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. Media Contact: Cassy LalanIBM Security PRm: 319-230-2232cllalan@us.ibm.com 1 Scheduled for general availability within Q4 2020  2 2020 Cost of a Data Breach Report, conducted by The Ponemon Institute and sponsored by IBM Security SOURCE IBM

Ricoh selects IBM Services alongside feature-rich IBM Power Systems, furthering the existing relationship between the companies EXTON, PA, October 6, 2020 – Ricoh USA, Inc. and IBM today announced a significant expansion of their existing collaboration to help enable delivery of Ricoh’s innovative information management solutions via the versatile and powerful IBM hybrid cloud. Under the agreement, Ricoh will utilize IBM Services to design and implement a hybrid cloud environment that can empower customers to benefit from Ricoh expertise and advanced technologies, such as the AI-accelerated IBM Power Systems. This streamlining can help customers increase productivity, enhance process transparency and simplify complexity, with a single, powerful cloud environment backed by industry-leading expertise. In addition, IBM’s versatile hybrid cloud capabilities can enable Ricoh to deliver more features and advanced solutions via the cloud to end users. Additionally, Ricoh gains the ability to run both IBM POWER applications and VMware services co-located in the IBM Cloud and offer customers a scalable and cost-effective cloud infrastructure. Ricoh also intends to tap into the versatile Red Hat OpenShift platform via IBM Cloud to help provide a bridge to deploy and manage their applications across all cloud providers in its environment. This can enable Ricoh to deliver more options for customers seeking a fully managed solution. “For everything from Watson AI integration to running everyday applications, IBM Cloud does so much for so many businesses around the world. We are in constant conversation with our partners, collaborating on better ways to serve modern businesses,” said Bob Lamendola, Vice President, Infrastructure and Engineering Services, Ricoh USA, Inc. “Today, we are making it that much easier for users to leverage the power and versatility of IBM’s cloud alongside Ricoh solutions in a shared environment, simplifying complexity while helping to enhance productivity and deliver actionable business insights.” Ricoh’s innovative technologies are designed help make data accessible to people faster and with more insight than ever before. This expanded collaboration with IBM helps bring Ricoh’s information management technology, services and related support to a wider range of customers via IBM Cloud, creating more options for companies to innovate, no matter where they are on their digital transformation journey. “Ricoh understands, at a deep and broad level of experience, how to implement, manage and provide ongoing support for businesses’ digital transformation,” said Bruce Anderson, Global Managing Director, Electronics Industry, IBM. “This collaboration presents another avenue for customers to take advantage of that experience, while also opening them up to the incredible possibilities the IBM Cloud provides.” For more information on Ricoh’s offerings, please visit www.ricoh-usa.com or follow the company's social media channels on Twitter, Facebook and LinkedIn. | About Ricoh | Ricoh is empowering digital workplaces using innovative technologies and services enabling individuals to work smarter. For more than 80 years, Ricoh has been driving innovation and is a leading provider of document management solutions, IT services, communications services, commercial and industrial printing, digital cameras, and industrial systems. Headquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ended March 2020, Ricoh Group had worldwide sales of 2,008 billion yen (approx. 18.5 billion USD). For further information, please visit www.ricoh.com. Contacts: Chris AndrewsIBM Communications1-845-612-6142candrews@us.ibm.com John GrecoRicoh USA, Inc.(973) 882-2023john.greco@ricoh-usa.com Tracey SheehyBreakaway Communications for Ricoh(908) 705-4596ricohPR@breakawaycom.com © 2020 Ricoh USA, Inc. All rights reserved. All referenced product names are the trademarks of their respective companies.

Historic agreement expands access to DELFI cognitive E&P environment to address customers' deployment preferences LONDON, ARMONK, N.Y. and RALEIGH, N.C., Sept. 8, 2020 /PRNewswire/ -- Schlumberger, IBM (NYSE: IBM) and Red Hat, announced today a collaboration to accelerate digital transformation across the oil and gas industry. The joint initiative will provide global access to Schlumberger's leading exploration and production (E&P) cloud-based environment and cognitive applications by leveraging IBM's hybrid cloud technology, built on the Red Hat OpenShift container platform.    Collaborative development will initially focus on two key areas: Private, hybrid or multi-cloud deployment of the DELFI* cognitive E&P environment enabled by Red Hat OpenShift to significantly expand access for customers. Delivering the first hybrid cloud implementation of the OSDU™ data platform (the open data platform for the industry). Through the agreement with IBM and Red Hat, Schlumberger has committed to the exclusive use of Red Hat OpenShift. Using the container platform will enable the deployment of applications in the DELFI environment across any infrastructure, from traditional data centers to multiple clouds, including private and public. This new way of hosting will offer the possibility to use multiple cloud providers and will address critical issues for customers, facilitating in-country deployments in compliance with local regulations and data residency requirements. The DELFI environment incorporates cutting-edge data analytics and artificial intelligence, drawing upon multiple data sources, automating workflows, and facilitating seamless collaboration for domain teams. Many more oil and gas operators, suppliers and partners, from all regions of the world will be enabled to work from the industry's leading digital environment—built on a standard, open platform—where they can 'write once and run everywhere' when creating new applications. "By expanding market access to the DELFI environment we take a major step forward on the journey to establishing the open and flexible digital environment our industry needs," comments Olivier Le Peuch, chief executive officer, Schlumberger. "Our collaboration with IBM and Red Hat complements our established digital partnerships to produce an industry-first solution to overcome our customers' challenges. Together, we are enabling seamless access to a hybrid cloud platform in all countries across the globe for deployment in any basin, for any operator." "The logic, purpose, and differentiation of all businesses can now be rendered in code, which is why digital innovation has become the most powerful way to drive transformation and hybrid cloud is the lever that unleashes it," said Arvind Krishna, chief executive officer, IBM. "Together with Schlumberger, we are empowering a much broader group of participants to play a role in driving that transformation and helping the energy industry solve some of the world's toughest challenges to emerge stronger." "The energy industry is transforming as organizations look for efficient new ways to power their operations, adopt digital technologies to create a competitive advantage, and innovate and integrate workflows to make faster and better decisions," said Paul Cormier, president and chief executive officer, Red Hat. "A hybrid cloud foundation built on open source offers the flexibility, acceleration and innovation this digital transformation requires. Schlumberger has long been an industry leader and is bold in its vision for digital transformation in the energy industry. We look forward to working closely with Schlumberger to make the DELFI environment available everywhere with Red Hat OpenShift."  Schlumberger supports many of the world's most vital oil and gas operations and is on the forefront of digitalization across the energy sector. It has established the DELFI environment as the industry-leading cognitive E&P environment where today energy professionals access open APIs to work together, independent of role, workflow or physical location, and create solutions that significantly improve business operations. The organizations intend to further their collaboration with the creation of a differentiated data management and operations solution for the OSDU™ data platform, enabling oil and gas operators to build, deploy and transition digital solutions with hybrid-cloud data infrastructures. This will foster wider collaboration and greater efficiency across many professionals in the E&P value chain. Prior to this announcement, Schlumberger, IBM and Red Hat successfully piloted the new hybrid cloud deployment of the DELFI environment on Red Hat OpenShift, the leading Kubernetes platform, working with Red Hat and IBM Services, the world's largest team of Red Hat certified consultants. The two organizations focused on demonstrating the flexibility and portability for compute, storage and data intensive exploration and field development applications. IBM's collaboration with Schlumberger is part of the company's new commitment to invest in accelerating adoption of hybrid cloud and open architectures. IBM is targeting essential industries, such as energy, running the crucial processes of the world. These efforts are increasing in importance as organizations navigate the impacts of the pandemic and economic downturn, which is creating an acute need for speed to market, flexibility and nimbleness to encourage innovation. About SchlumbergerSchlumberger is the world's leading provider of technology for reservoir characterization, drilling, production, and processing to the oil and gas industry. With product sales and services in more than 120 countries and employing approximately 85,000 people as of the end of the second quarter of 2020 who represent over 170 nationalities, Schlumberger supplies the industry's most comprehensive range of products and services, from exploration through production, and integrated pore-to-pipeline solutions that optimize hydrocarbon recovery to deliver reservoir performance sustainably. Schlumberger Limited has executive offices in Paris, Houston, London, and The Hague, and reported revenues of $32.92 billion in 2019. For more information, visit www.slb.com. About Red HatRed Hat is the world's leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future. About IBMIBM combines technology with industry expertise to help Oil & Gas clients digitally reinvent their businesses for resilience and sustainability. Pioneering advances in materials science from IBM Research accelerate energy transition. Data science and AI take the guesswork out of exploration. Predictive asset management raises production throughput. Supply chain insights and blockchain build trust and transparency across the downstream ecosystem. Customer experience experts reshape consumer connections at the gas pump or electric charge station. Through these solutions IBM helps Oil & Gas clients emerge smarter. For further information visit:  https://www.ibm.com/industries/oil-gas *Mark of Schlumberger. For further information, contact: MediaMoira DuffCorporate Communication Manager, Schlumberger LimitedOffice: +1 (713) 375-3494communication@slb.com Sarah MeronIBM Vice President, Corporate CommunicationsOffice: +1 (914) 499-6435ibmpress@us.ibm.com SOURCE IBM