IBM Named a Leader in the 2020 IDC MarketScape For Worldwide Advanced Machine Learning Software Platform

Public marketplace is designed to enable organizations to more easily purchase, deploy and manage enterprise software from a variety of vendors across hybrid cloud environments running Red Hat OpenShift A private, personalized version of the marketplace for enterprises like Anthem offers a curated selection of pre-approved certified software to more efficiently scale and accelerate digital transformation RALEIGH, N.C., and ARMONK, N.Y. – SEPTEMBER 8, 2020 – Red Hat, Inc., the world's leading provider of open source solutions, and IBM (NYSE: IBM), today announced the general availability of Red Hat Marketplace, a one-stop-shop to find, try, buy, deploy and manage enterprise applications across an organization’s hybrid IT infrastructure, including on-premises and multicloud environments. A private, personalized marketplace experience is also available with Red Hat Marketplace Select at an additional cost for enterprises that want additional control and governance with curated software for more efficiency and scale that is pre-approved for that particular enterprise. Red Hat Marketplace and Red Hat Marketplace Select, operated by IBM, deliver an ecosystem of software from a range of Independent Software Vendors (ISVs), built on Red Hat OpenShift to provide clients modern, consistent solution discovery, trial, purchase and deployment. Red Hat OpenShift allows for the portability of mission-critical workloads across secured hybrid cloud environments with certified enterprise software that can help companies avoid vendor lock-in. For companies building cloud-native infrastructure and applications, Red Hat Marketplace is an essential destination for unlocking the value of cloud investments, designed to minimize the barriers facing global organizations as they accelerate innovation. A growing ecosystem of ISVs has embraced the marketplace because it offers them an efficient, vendor-neutral, and data-driven channel for selling and supporting products in enterprise accounts. The growing list of more than 50 commercial products available for purchase includes leading solutions across 12 different categories—including AI/ML, Database, Monitoring, Security, Storage, Big Data, Developer tools, and more—from ISVs such as Anchore, Cockroach Labs, CognitiveScale, Couchbase, Dynatrace, KubeMQ, MemSQL, MongoDB, and StorageOS. All products are certified for Red Hat OpenShift and offered with commercial support. Built on the open Kubernetes Operator Framework, they can run on OpenShift like a cloud service, with capabilities like automated install and upgrade, backup, failover and recovery. With one of the largest commercial collections of portable, managed software built on open standards, Red Hat Marketplace is designed to help solve client challenges across hybrid, multicloud environments with features that are purpose-built for DevOps teams, buyers, IT leaders, and CIOs. New Power in the Customer’s Control As organizations operate within hybrid cloud environments, they are increasingly concerned about governance and control of the applications running in those environments. To address this concern, the private version—Red Hat Marketplace Select—allows clients to not only provide their teams with easy access to curated, pre-approved software, but also to track usage and spending by departments of all the software deployed across hybrid cloud environments. Red Hat Marketplace customers are finding specific and strategic ways to take advantage of the marketplace. Anthem Inc. is pioneering personalized, predictive, and preventative solutions through efforts that include models enabled by AI. To accomplish their mission, they require a hybrid cloud platform that allows for secured data transfer between multiple parties. Anthem has been working closely with CognitiveScale, one of the ISVs on Red Hat Marketplace, and is now ready to move into the next phase by collaborating with Red Hat to create one of the first customized marketplaces for themselves through Red Hat Marketplace Select. Leveraging the Power of Red Hat OpenShift With automated deployment, Red Hat Marketplace makes software instantly available for deployment on any Red Hat OpenShift cluster. Red Hat OpenShift is the industry’s most comprehensive enterprise Kubernetes platform, enabling portable, cloud-native software to run as a managed service by embedding operational expertise alongside the software itself.  Software programs available through Red Hat Marketplace can be deployed across the open hybrid cloud and operate in any environment with minimal set-up and overhead, making management at scale easy. With the integration of the enterprise-grade Kubernetes capabilities within Red Hat OpenShift, organizations can achieve build-once, run-anywhere portability across hybrid cloud platforms. More About Red Hat Marketplace Developers can find popular software across a wide range of categories, including AI, database, monitoring, networking, storage, security and more. With purchases readily accessible on Red Hat OpenShift consoles—in familiar tiles—and continuous 24/7/365 support, developers can have new software up and running smoothly when they need it. Software is certified for Red Hat OpenShift and built with Kubernetes Operators for built-in management logic, including seamless upgrades and patches, backup and recovery, log processing, scaling and more. Metering is enabled for all software purchased through the marketplace, providing  granular visibility into actual usage and spending patterns, helping to minimize waste and address financial risks associated with end-of-year software audits customers will also now have greater choice of pricing models. Red Hat Marketplace allows products to be offered with hourly pricing, enabling experimentation and agility in early-stage development projects. Supporting Quotes Lars Herrmann, senior director, Technology Partnerships, Red Hat. “We believe that removing the operational barriers to deploy and manage new tools and technologies can help organizations become more agile in hybrid multicloud environments. The software available on Red Hat Marketplace is tested, certified and supported on Red Hat OpenShift to enable built-in management logic and streamline implementation processes. This helps customers run faster with automated deployments while enjoying the improved scalability, security, and orchestration capabilities of Kubernetes-native infrastructure.” Sandesh Bhat, IBM General Manager, Open Cloud Technology & Applications “In today’s business climate, companies want flexibility to build, manage, and deploy applications to the infrastructure of their choice, and have a seamless experience with their on-premises environments. Enabled by Red Hat OpenShift, Red Hat Marketplace makes this possible in a simple, efficient, and scalable platform.” Rajeev Ronanki, senior vice president and chief data officer, Anthem "We are committed to ushering in a new era of healthcare that profoundly enhances and simplifies our customers' healthcare experience, and having our own Red Hat Marketplace Select environment will play an important role in our digital-first strategy. Enterprise marketplaces are an important component of how organizations will enable their digital strategies in the future because this approach provides companies with a private, developer-centric location to develop innovative products and services. By working with Red Hat, we are able to help shape the marketplace experience for other organizations as they transition to this environment.” Alan Chhabra, senior vice president, Partners & APAC Sales, MongoDB “We have millions of developers using our products to deploy to the cloud and modernize their applications. We are always looking to reduce complexities so we can serve them better. Red Hat Marketplace supports the shift we’re seeing to Kubernetes, workload portability, and a cloud-first approach. It allows us to expand our reach to Red Hat OpenShift users and gives them ways to make hybrid cloud management easier." Additional Resources Learn more about Red Hat Marketplace Read a blog post from Red Hat’s Craig Muzilla about Red Hat Marketplace and open hybrid cloud Read a blog post from IBM’s Willie Tejada about how Red Hat Marketplace gives developers speed and agility Find out more about Red Hat OpenShift Connect with Red Hat About Red Hat, Inc. Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future. About IBM For more information about IBM visit, www.ibm.com Forward-Looking Statements Certain statements contained in this press release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements. The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change. However, while the Company or its parent International Business Machines Corporation (NYSE:IBM) may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this press release. Contact Deirdre LeahyIBM Media Relationsdeirdre.leahy@ibm.com+1-845-863-4552  Red Hat, the Red Hat logo and OpenShift are trademarks or registered trademarks of Red Hat, Inc. or its subsidiaries in the U.S. and other countries.        

Expanding AI Advertising Suite to Strengthen Brand, Publisher and Consumer Value Exchange in a Privacy-Forward Future NEW YORK, Oct. 5, 2020 /PRNewswire/ -- IBM (NYSE: IBM) today announced three new products to add to its growing suite of AI solutions for brand and publishers. The new capabilities are privacy-forward and designed to allow brands to reach consumers while considering user privacy. IBM intends to work with industry leaders, including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax to help scale the use of AI across the industry. The announcement was made this morning at Advertising Week's digital-first virtual event #AW2020. "While the advertising industry strives to re-emerge strong from the global economic and societal issues we faced this year, it's also deep in the throes of a major transformation with changes to mobile identity, certain elimination of third-party cookies, compliance and regulatory shifts and increased demand for trust and transparency," said Bob Lord, SVP, Cognitive Applications and Blockchain, IBM. He added: "We believe AI will be the 'backbone' of the new era as the industry prepares for the next generation of advertising. We're using AI to help solve problems across the advertising industry, just like IBM has in countless other industries like Healthcare, Financial Services and Retail. Our work will be a step forward in our evolution to meet the advertising industry's upheaval, and we are proud to help the advertising industry advance with the value of AI." The IBM Watson Advertising suite of solutions leverages AI to help clients make informed, data-based decisions. Expanding on recent additions to the suite, including Watson Advertising Accelerator, Watson Advertising Social Targeting with Influential and Watson Advertising Weather Targeting among others, the planned AI-enabled capabilities include: Extensions for IBM Watson Advertising Accelerator: Enhanced video and OTT capabilities available in the coming months that are expected to leverage Watson Machine Learning, to help enable marketers to pivot video advertising creative based on individual user reaction.  IBM Watson Advertising Attribution: Beta Solution available in the coming months that leverages Watson Machine Learning, which allows marketers to accurately quantify the efficacy of their advertising spend while understanding intent and performance drivers. IBM Watson Advertising Predictive Audiences: Solution leverages Watson Discovery, to help enable marketers to progress beyond 'look-alike' to 'do-alike' segments in a privacy-forward format to reach consumers that exhibit similar behaviors.    A New Ecosystem to Accelerate AI Adoption and in Advertising IBM plans to bring its toolset to industry leaders including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax to help make it accessible across the advertising ecosystem. The companies will have an opportunity to drive the next generation of IBM advertising technologies to help reinstate trust in the marketplace. IBM Watson can offer increased AI capabilities for businesses across language, automation and trust. The planned capabilities from IBM Watson Advertising will be designed to help infuse trust and transparency into the advertising ecosystem. IBM is negotiating definitive agreements with Xandr/AT&T and Magnite. "We're currently leveraging IBM's AI through The Weather Channel, an approach that helps us use data to create meaningful and respectful experiences with consumers in the moments they need us most," said Rand Harbert, Executive Vice President and Chief Agency, Sales & Marketing Officer, State Farm. "IBM has evolved from an advertising partner to an AI partner, enabling us to help our customers and prospective customers better prepare and respond during life events." "The advertising industry is undergoing rapid change and we're infusing AI into our platform to better equip independent publishers in a sea of walled gardens," said Tom Kershaw, CTO, Magnite. "We're proud to stand with IBM, a company rooted in advanced technology, to deliver on the promise of an open web and solve the mounting challenges facing independent publishers."  "Across WPP, we are committed to helping our clients navigate the disruptive trends that have been building for some time," said John Dunleavy, Global President, Eightbar. "We've seen firsthand the important role AI can play in mitigating bias and making data useful so that every constituent - brands, content owners and most importantly consumers - can have authentic, relevant and meaningful interactions." "The opportunities for AI are immense--and we're already seeing real value within the retail and consumer packaged goods (CPG) industry," said Arun Ramaswamy, Chief Technology Officer, Global Consumer Business, Nielsen. "AI algorithms have vast potential to reinvigorate the brand-consumer trust dynamic by leveraging mathematical techniques that remove biases in the data consumers provide before they lead to improper results and interpretations. And within an open, cloud-based ecosystem, having the right, robust, high-quality data fueling AI is paramount to better understand and predict purchasing habits, and thereby inform marketing and advertising efforts." "AI technologies are transforming organizations and freeing up employees to do higher-value work," said Victoria Petrock, Principal Analyst, Emerging Technology, Insider Intelligence. "For marketers and advertisers, AI is already disrupting core functions, including ad targeting, media buying, content creation and propensity modeling." "Data is the key to increasing engagement across platforms that deliver premium content," said Grant Ries, SVP of Marketplaces & Emerging Business at LiveRamp. "We're thrilled to connect our Marketplace with IBM AI to deliver actionable insights, at scale, across the ecosystem in order to help partners thrive in an undefined future. As the digital marketing industry evolves, it's more essential than ever to rely on trusted partners to preserve the integrity of the open web." "AI is no longer an emerging technology, it's here, now and the digital ecosystem must lean in to realize its full value beyond media buying and selling," said David Cohen, CEO, IAB. "I am thrilled to see IBM, with its deep roots in artificial intelligence, take on a leadership role to develop CTV and attribution solutions for the next generation marketplace." "It's in our DNA to empower our clients and partners with the tools to establish deep and trusted connections with consumers at scale," said Joe Zawadzki, founder and CEO, MediaMath. "As inveterate champions of the power of math and science in marketing, we are eager to usher in a new era of enterprise applications into our industry and are excited to expand our partnership with IBM to introduce their world-class capabilities to an open web that keenly needs them." "We're thrilled to help power IBM Watson Advertising with our Bidder-as-a-Service™ platform," said Ari Paparo, Co-Founder & CEO, Beeswax. "It's exciting to help IBM Watson unlock AI-driven, predictive dynamic creative for more relevant advertising that gets smarter over time." "As a company that has been integrating IBM Watson into our platform for over five years, our team at Influential has seen, firsthand, how crucial AI is in identifying the right influencers, targeting audiences, and delivering content at scale," said Ryan Detert, Chief Operating Officer, Influential. Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice and represent goals and objectives only.  About IBM Watson:Watson is IBM's AI technology for business, helping organizations to better predict and shape future outcomes, automate complex processes, and optimize employees' time. Watson has evolved from an IBM Research project, to experimentation, to a scaled set of products that run anywhere. With more than 30,000 client engagements, Watson is being applied by leading global brands across a variety of industries to transform how people work. To learn more, visit: https://www.ibm.com/watson. Contact:Megan Levinsonmegan.levinson@ibm.com SOURCE IBM

YORKTOWN HEIGHTS, N.Y., Aug. 20, 2020 /PRNewswire/ -- Today, IBM has unveiled a new milestone on its quantum computing road map, achieving the company's highest Quantum Volume to date. Combining a series of new software and hardware techniques to improve overall performance, IBM has upgraded one of its newest 27-qubit client-deployed systems to achieve a Quantum Volume 64. The company has made a total of 28 quantum computers available over the last four years through IBM Quantum Experience.  In order to achieve a Quantum Advantage, the point where certain information processing tasks can be performed more efficiently or cost effectively on a quantum computer, versus a classical one, it will require improved quantum circuits, the building blocks of quantum applications. Quantum Volume measures the length and complexity of circuits – the higher the Quantum Volume, the higher the potential for exploring solutions to real world problems across industry, government, and research. To achieve this milestone, the company focused on a new set of techniques and improvements that used knowledge of the hardware to optimally run the Quantum Volume circuits. These hardware-aware methods are extensible and will improve any quantum circuit run on any IBM Quantum system, resulting in improvements to the experiments and applications which users can explore. These techniques will be available in upcoming releases and improvements to the IBM Cloud software services and the cross-platform open source software development kit (SDK) Qiskit.  "We are always finding new ways to push the limits of our systems so that we can run larger, more complex quantum circuits and more quickly achieve a Quantum Advantage," said Jay Gambetta, IBM Fellow and Vice President, IBM Quantum. "IBM's full-stack approach gives an innovative avenue to develop hardware-aware applications, algorithms and circuits, all running on the most extensive and powerful quantum hardware fleet in the industry."  The IBM Quantum team has shared details on the technical improvements made across the full stack to reach Quantum Volume 64 in a preprint released on arXiv, today. IBM Quantum Highlights IBM has reached Quantum Volume 64 on a 27-qubit system deployed within the IBM Q Network [https://www.ibm.com/quantum-computing/network/overview/] 28 quantum computing systems deployed on the IBM Cloud over the last four years with eight systems boasting a Quantum Volume of 32 The IBM Q Network has 115 client, government, startup, partner, and university members 250,000+ registered users of the IBM Quantum Experience [https://www.ibm.com/quantum-computing/technology/experience/] Users routinely execute more than 1 Billion hardware circuits per day on IBM Quantum systems on the IBM Cloud  Researchers have published 250+ papers based on work on IBM Quantum systems About IBM Quantum IBM Quantum is an industry-first initiative to build quantum systems for business and science applications. For more information about IBM's quantum computing efforts, please visit www.ibm.com/ibmq.  For more information about the IBM Q Network, as well as a full list of all partners, members, and hubs, visit https://www.research.ibm.com/ibm-q/network/ Chris NayExternal CommunicationsIBM Researchcnay@us.ibm.com SOURCE IBM