We are increasingly seeing one question arise in virtually every customer conversation: How can the organization save costs and drive new revenue streams?
Everyone would love a crystal ball, but what you may not realize is that you already have one. It’s in your data. By leveraging Data Cloud and AI solutions, you can put your data to work to achieve your financial objectives. Combining your data and AI reveals opportunities for your business to reduce expenses and increase profitability, which is especially valuable in an uncertain economy.
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Google Cloud customers globally are succeeding in this effort, across industries and geographies. They are improving ROI by saving money and creating new revenue streams. We have distilled the strategies and actions they are implementing—along with customer examples and tips—in our eBook, “Make Data Work for You.” In it, you’ll find ways you can pare costs, increase profitability, and monetize your data.
Find money in your data
Our Google Cloud teams have identified eight strategies that successful organizations are pursuing to trim expenses and uncover new sources of revenue through intelligent use of data and AI. These use cases range from scaling small efficiencies in logistics to accelerating document-based workflows, monetizing data, and optimizing marketing spend.
The results are impressive. They include massive cost savings and additional revenue. On-time deliveries have increased sharply at one company, and procure-to-pay processing costs have fallen by more than half at another. Other organizations have reaped big gains in ecommerce upselling and customer satisfaction.
We’ve found that businesses across every industry and around the globe are able to take action on at least one of these eight strategies. Contrary to common misperceptions, implementation does not require massive technology changes, crippling disruption to your business, or burdensome new investments.
What success looks like
If you worry your business is not ready or you need to gain buy-in from leadership, the success stories of the 15 companies in this report are helpful examples. Learning how organizations big and small, in different industries and parts of the world, have implemented these data and AI strategies makes the opportunities more tangible.
Among the world’s largest retailers, Carrefour operates supermarkets, ecommerce, and other store formats in more than 30 countries. To retain leadership in its markets, the company wanted tostrengthen its omnichannel experience.
Carrefour moved to Google Data Cloud and developed a platform that gives its data scientists secure, structured access to a massive volume of data in minutes. This paved the way for smarter models of customer behavior and enabled a personalized recommendation engine for ecommerce services.
The company saw a 60% increase in ecommerce revenue during the pandemic, which it partly attributes to this personalization.
ATB Financial, a bank in the Canadian province of Alberta, uses its data and AI to provide real-time personalized customer service, generating more than 20,000 AI-assisted conversations monthly. Machine learning models enable agents to offer clients real-time tailored advice and product suggestions.
Moreover, marketing campaigns and month-end processes that used to take five to eight hours now run in seconds, saving over CA$2.24 million a year.
Bank BRI, which is owned by the Indonesian government, has 75.5 million clients. Through its use of digital technologies, the institution amasses a lot of valuable data about this large customer base.
Using Google Cloud, the bank packages this data through more than 50 monetized open APIs for more than 70 ecosystem partners who use it for credit scoring, risk management, and other applications. Fintechs, insurance companies, and financial institutions don’t have the talent or the financial resources to do quality credit scoring and fraud detection on their own, so they are turning to Bank BRI.
Early in the effort, the project generated an additional $50 million in revenue, showing how data can drive new sources of income.
How to get going now
“Make Data Work for You” will help you launch your financial resiliency initiatives by outlining the steps to get going. The process lays the groundwork for realizing your own cost savings and new revenue streams by leveraging data and AI.
Among these steps include building frameworks to operate cost efficiently, make informed decisions related to spending and optimize your data and AI budgets.
Operate: Billing that’s specific to your use-case
Control your costs by choosing data and analytics vendors who offer industry-leading data storage solutions and flexible pricing options. For example, multiple pricing options such as flat rate and pay-as-you-go allow you to optimize your spend for best price-performance.
Inform: make informed decisions based on usage
Use your cloud vendor’s dashboards or build a billing data report to gain insights on your spending over time. Make use of cost recommendations and other forecasting tools to predict what your future expenses are going to be.
Optimize: Never pay more than you use
While planning data analytics capacity, organizations often overprovision and overpay than what they actually use. Consider migrating your workloads that have unpredictable demand to a data warehousing solution that offers granular level autoscaling features so that you never have to pay for more than what you use.
There are other key moves that will set your initiative up for success including how to shorten time to value in building AI models and measuring impact. You can find details in the report.
A brighter future
The teams at Google Cloud helped the companies in “Make Data Work for You,” along with many more organizations, use their data and AI to achieve meaningful results. Download the full report to see how you can too.
By: Dain Hansen (Director, Product Marketing, Data and Business Application Platform) and Yasmeen Ahmad (Managing Director, Product Activation, Data Analytics)
Originally published at Google Cloud Blog
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